Marketing manager: you own the top of the funnel
Every subscriber starts somewhere — an Instagram post, a Reddit post, a TikTok. You own that somewhere. This is hands-on growth work for real creator accounts, where the scoreboard is subscribers gained per source, not impressions.
The job in one sentence
Every subscriber starts somewhere — an Instagram post, a Reddit post, a TikTok. You own that somewhere: the promo calendars for our creators across Instagram, Reddit, TikTok and X, tuned to each creator’s niche and to what each platform will actually tolerate. The scoreboard is subscribers gained per source. It is not impressions.
The rule map, as it stands in September 2026
Half of this job is knowing exactly where each platform’s line is, because the cost of finding out the hard way is not a removed post — it is an account with its whole follower history gone. This is the map you would be working from on day one.
High-intent subscribers alongside Instagram.
What the account can do
Post in communities that permit adult content. The binding rules are the subreddit’s, not just Reddit’s.
What ends the account
Ignoring a community’s own rules: verification requirements, karma or account-age minimums, posting frequency, self-promotion limits. Moderators act far faster and far more permanently than the platform does.
What that means for the work
Most of the work is per-community: read the rules before posting, get verified where verification is required, and pace posts so an account is not spending credibility faster than it earns it.
TikTok
The largest audience of the four, by a wide margin.
What the account can do
Mainstream-safe content, for reach.
What ends the account
Nudity and sexually explicit content are prohibited outright, and that explicitly includes content that directs people to adult websites or apps. Suggestive-but-not-explicit content is not banned but is made ineligible for the For You feed — which, for a growth account, is the same thing.
What that means for the work
TikTok is an awareness channel and the link is handled off-platform. Content that performs on Reddit ends the account here, so the two calendars are not versions of each other.
Where a persona becomes a person people follow.
What the account can do
Presence and a warm audience.
What ends the account
Nudity is restricted, and explicitly offering or soliciting paid sexual content is prohibited. Enforcement is account-level and appeals are slow.
What that means for the work
Instagram is not a storefront, and treating it as one gets it taken away. The job here is the personality, the consistency, and the funnel out.
X
The most permissive of the four.
What the account can do
Consensually produced adult content, provided it is labelled with a content warning.
What ends the account
Adult content in highly visible places — profile picture, header, live video, banners — and promoting or soliciting sexual services. Unlabelled content gets the account’s settings changed for it, or worse.
What that means for the work
X can carry what the others cannot, but the profile itself has to stay clean and the labelling is not optional. It is the channel where carelessness looks cheapest and is not.
Those four lines are the state of play in September 2026, and they will not all still be true a year from now. Tracking that is part of this job rather than an interruption to it — the month a platform changes its enforcement is the month somebody loses a roster of accounts.
Why a ban costs more than it looks
A removed post costs a post. A banned account costs every hour that was ever spent building it, plus the followers, plus the posting history that made the next post land. The replacement starts at zero with no credibility, and on Reddit specifically it starts unable to post in the communities that mattered.
Which is why the trade is asymmetric, and why we would rather grow slower: slow growth is recoverable in a month, and a ban is not recoverable at all.
How we judge a channel
Channels are judged on subscribers per hour of work, per creator. Not views, not followers, not engagement rate — those are inputs, and inputs are how marketing convinces itself something is working. The arithmetic is deliberately blunt:
| Channel | Posts | Hours | Views | Subs | Hours per sub |
|---|---|---|---|---|---|
| Channel A | 30 | 8 | 240,000 | 6 | 1.33 |
| Channel B | 4 | 2 | 9,000 | 5 | 0.40 |
Channel A produced twenty-six times the views and lost. If you judge by reach you keep A and drop B, and the account grows more slowly every month while the reporting looks better every month. These particular numbers are invented to show the shape of the calculation — the real ones are per creator, and finding them is the job.
This is also why everything is tracked by source. A channel that cannot be attributed cannot be judged, and a channel that cannot be judged eventually gets kept for the wrong reason: because somebody likes it, or because it was somebody’s idea.
What the calendar actually looks like
Daily
Publish and schedule the day’s promo across accounts, engage where engagement drives reach — on Reddit that is most of the leverage — and push harder on a hook that is working while it is still working.
Weekly
Growth by source, per creator. Which subreddits, which formats, which platforms turned into subscribers rather than into views. Then kill what did not convert, and say so plainly.
Ongoing
Track rule and enforcement changes, build promo playbooks per niche so the good version is repeatable, and keep accounts healthy rather than maximally used.
With the chat team
Tell them when a spike is coming so the shift is staffed. An unstaffed spike is worse than no spike: the subscribers arrive, get no answer, and the money spent getting them is gone twice.
This job is not for you if
- You measure your work in impressions and would find the table above insulting rather than obvious.
- You want a portfolio you can show at a brand-safe agency afterwards. This work is discreet by nature.
- You need the plan handed to you. You would be proposing it, running it, and reporting on whether it worked.
- You would rather grow one account beautifully than several accounts measurably.
- Platform rules feel like bureaucracy. Here they are the terrain, and reading them closely is a competitive advantage.
How pay works
A fixed base plus performance upside tied to measurable growth — measurable being the operative word, and the reason attribution matters as much as it does. Specifics depend on experience and are discussed openly in the interview.
Where this goes
As the roster grows this seat becomes head of growth: more accounts, budget decisions on whichever paid channels open up to this industry, and a team once the workload justifies one. In the meantime it is hands-on, and the person doing it is the person who knows why each number moved.
Questions people ask before applying
No, but you do need to have grown something real on Instagram, Reddit or short-form video and be able to point at it. Links beat claims here more than in almost any other role we hire for.