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Reference

The OFM glossary

Every term you will meet in creator management, from PPV to persona docs, defined in plain language.

OFM
OnlyFans Management: agencies or managers who run the business side of creator accounts, usually for a revenue share.
PPV
Pay-per-view: content sent as a locked message that fans pay to open. The largest revenue line on most managed accounts.
Chatter
A trained team member who handles fan conversations in the creator's voice, including upsells and customs negotiation.
Whale
A fan who spends far more than average. A handful of whales often out-spend the rest of the list combined.
Custom
Content made to a specific fan's request, priced individually. The highest-margin product on an account.
Rebill
A subscription auto-renewal. Rebill rate (fans staying subscribed) is a core health metric.
Churn
The share of subscribers lost in a period. Growth means new fans in faster than churn takes them out.
Free page
An account with a $0 subscription that monetizes through PPV and tips. Fills the room; selling happens in DMs.
Paid page
An account with a paid subscription. Fewer fans, each pre-qualified by paying to enter.
VIP page
A second, higher-priced account for a creator's biggest spenders, often with more access or exclusive content.
Tip menu
A posted price list of actions, content, or perks fans can tip for.
Mass message
A message (often PPV) sent to many fans at once, ideally segmented by spending behavior.
Drip
Scheduling content releases over time instead of dumping everything at once, keeping the page active daily.
S4S
Shoutout-for-shoutout: two creators promote each other to trade audiences at no cost.
Funnel
The path from free platforms (TikTok, Reddit, Instagram) to the paid page. Tracked by source to know what converts.
Geo-blocking
Blocking your page from being viewed in chosen countries or regions, commonly used for privacy from people back home.
DMCA
The takedown process used to remove stolen or leaked content from other sites.
Leak
Paid content re-uploaded to free sites without permission. Monitored and removed via DMCA takedowns.
Persona doc
The document defining a creator's voice, backstory, and hard boundaries that every chatter follows.
GFE
Girlfriend experience: a chatting style built on ongoing personal connection rather than one-off sales.
KYC
Know Your Customer: the platform's identity verification for creators and, increasingly, for agencies acting on accounts.
Buy rate
The share of fans who purchase a given PPV send. Tracked per send to price and segment better.
Revenue per fan
Total revenue divided by fan count. The single best early-warning metric for pricing problems.

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